Force-feeding potential buyers ROI painkillers. Most B2B podcasts have all been medicine. □ “A spoonful of sugar makes the medicine go down.” □ The polio vaccine inspired this 1964 Mary Poppin’s lyric: If I ever write about myself in the 3rd person, I didn’t write it. That’s the Zach you want to listen to on We're Not Marketers □ this Thursday 9am ET on Spotify or Apple Podcast. This next episode is about Zach.Īgain, not me - the better Zach who uses Greek philosophy to explain product messaging. (Especially when you rockin’ a fresh fade. No harder decision than when you gotta edit out clips of yourself. I try to keep every teaser to ~30 seconds, but somehow always find a way to go over. How I capture interest to get you to listen to Thursday’s episode?ĥ️⃣ Record my laughter (and test to ensure my loud-ass voice doesn’t blow out your AirPods).Ħ️⃣ Close out with show title and CTV (call-to-value). You want to capture the essence ( Zach explains more of this related to product messaging) without spoiling the entire show. Promo teasers are a lot like movie trailers. What I love more than hosting guests on our podcast? □️Ĭreating promo teasers to celebrate them and showing why you should too. Treat your career like a product and sell the hell out of it. Don’t sell your expertise short in your next interview. You can’t stand out if you don’t know what strength to stand on. ![]() Here’s how to replicate what I did to get your competitive strength:ġ️⃣ Write down your professional highlights ( ).Ģ️⃣ Set a target to have 10 PMM coffee chats (the more, the better).ģ️⃣ Don’t forget to ask this question: “What’s one challenge in PMM that keeps you working late?”Ĥ️⃣ Review responses and use your wins to define your competitive strength. ➡️ “Help sales win more - hire a seller to be your next PMM.” ➡️ “How many B2B PMMs have direct SaaS sales experience?” ➡️ “Product marketers in B2B SaaS build to make selling easier. Here was my interview pitch that led to my first APMM role at Tanium: It was hard to do with zero direct PMM experience.īut, became easier when I leaned on my B2B SaaS sales expertise. I stumbled on PMM by chance.ĭecided then to take a chance on myself and make the career switch. ![]() I was selling B2B software for five years before my pivot to product marketing in 2020. That’s how to stand out to break into the “ivory tower”, called product marketing. Help your reps win more competitive deals, with intel buyers can trust. And, more when her ep drops this Thursday at 9am ET. Clara shows three areas every CI newsletter needs to deliver on it. How competitive intel could’ve pulled my head out of product-speak - and lock in on what buyers want?īreaking down what you need to know about your buyer’s world, not about your product alone.īuilds credibility, fosters trust, and raises seller confidence.Įvery rep wants that. Clara Smyth sparked that reflection on We're Not Marketers □. □□īest practices of what not to do in sales. Hopped up on product onboarding, my mind (and mouth) bolted at the first “Hello”.įorgot there was another person on the call until I heard “Huh…” after my free-fall elevator pitch. I had a disastrous first cold call when I was a BDR in 2016. Reps who say only good about what they sell, while nothing nice about competition.īuyers trust reps who use competitive intel. I don’t trust product evangelists in B2B. Where will your career potential take you in 2024? Tamara decided to pave her own career path. ✍□ And says why PMMs shouldn't write copy □□♂️ She gives one question to help find it Tamara later shares "find and lean into your competitive superpower" for PMMs who want to grow their careers in 2024. (Yes, more shock awaits beyond that 20-second video clip.) Product marketers aren't marketers and should aspire to grow beyond being CMOs. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid." If you don't think so, then reflect on this quote you might have heard on creative intelligence: Tamara is living proof and a "Product Marketing Top Voice” on LinkedIn. But when you thump "marketer only" onto your chest, you cut your career potential short. Marketing is baked into product marketing. Some of the best CMOs have roots in PMM.Ī community for product marketers to get inspired, connected, and grow their careers. And, paved an unconventional C-suite path at Unbounce.īeing their chief strategy officer - not CMO. ![]() ![]() In the last ten years, Tamara Grominsky made a career pivot from publishing to product marketing. Then you're limiting creative potential of what your career could become. If you're a B2B PMM hawking software in 2024.Ĭalling it "Al-powered" and still labeling yourself a "marketer".
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